McCain on the road?

One of the blogs that I found interesting was from the smirking chimps. RJ Eskow writer of this article on claims that McCain’s negative campaign is damaging his chances and his final debate took him even more negative. Wonders what his strategy is. He tries to reach out to both McCain and Obama’s supporters.
The author makes interesting points that easily win his audience. He shows his credibility by use of certain examples and evidences; his presentation of facts and the way he presents his work .He also is able to support his claim by use of humor and other mannerisms.
He supports his claim that McCain is becoming more negative in his campaigns. He agrees that He may have seemed to improve in the third debate by being lively and didn’t wander aimlessly but the truth is, according to Americans, he’s not capable of fixing the economy. The debate further ‘ convinced them that... they don't like him, either. Whaddya expect? They told him through the polls that they don't like the meanness -- and in response he got meaner.’
The author also gets his support from other conservatives who believe that McCain is going the wrong direction. He says, “so many responsible conservatives like George F. Will (and less responsible ones, too) are condemning this campaign.” They say they had come along way to restore respectability but it could easily go back to the way it was.
The use of coded language by McCain when addressing the crowd doesn’t help his campaign as the author points it out. He uses “an activist catch-phrase ("schooling as THE civil rights issue") and mock women's health” referring it as ‘extreme pro-abortion position.’ This draws in negativity from the people on both side of school choice and reproductive rights issues.
The author then tries to explain why McCain could be acting like this. He implies he might be having other agendas in mind and that is ‘Paint Obama as an extremist, a terrorist plant. Stir up hatred. Lay the groundwork for arguing that the election was stolen.’
Use of humor is seen in the authors article .One instance is, ‘the Palinites have taken over the campaign, forcing McCain to do their bidding. ("Lassie, go tell Mom and Dad! The bad people have taken Grandpa!”) The use of this certainly draws the readers to the article.
I believe the author has presented his work well by supporting his claims showing he is credible. He also presents his work that attracts the readers and creates a good argument.